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Sharing is caring

Loving Orca? Learn how you can save up to 100% on your subscription by sharing Orca with your friends and team members. Deets below: When you open your dashboard you’ll see a link in the navigation bar next to the Create Campaign button with the text Share the love (save $$$) . When you click this link you’ll be taken to the referral section under Preferences . Simply copy your unique referral link from the Share this section (highlighted in the screenshot below), and share it with the world to start As soon as one of your friends, colleagues or followers uses your unique referral link to subscribe to Orca, both of you will get $5 off your subscription , for as long as both of you keep your subscriptions to Orca. How can your friends use the code? When your friend clicks on the link, they’ll be sent to the signup/login page, where they can sign up for an Orca account. After creating an account and subscribing, the discount will be applied to both of your accounts

Orca + Growlabs = Growth

I’m long overdue on this one… it’s been about month since we launched our integrations with Growlabs, a super powerful lead gen and email automation platform, and we still don’t have an announcement post, but hey, better late than never… right? Originally, when Anson and I first set out on building Orca we envisioned a tool that could do everything from lead generation to prospecting on social and email. We didn’t like the idea of having to string together all these different sales enablement tools. We were using Dux-soup + Massplanner to automate social engagements on Linkedin and other platforms. For cold outbound emails we were using several different tools from Yet Another Mail Merge to Mailshake. I’ve since stopped running cold email campaigns. Don’t get me wrong, I still run email campaigns, I just do it differently now, but more on that later. Anson and I still believe in our vision, we’re just approaching it differently now. Rather than going it alone and competing with

Automated Sequences on Linkedin

By now, most of us sales guys, marketers, growth hackers, whatever you want to call yourself, have come to terms with the fact that cold emails just aren’t as effective as they used to be 2–3 years ago. It’s the truth. Open rates and replies are dropping. Sure, you can tighten up your subject line or improve the copy, but it’s still not enough. The cat is out of the bag. I repeat. Everyone knows about email automation and everyone (and their mothers) is out cold emailing everyone. That leaves you unnoticed by potential customers who are immune to your email sorcery. But what if… What if email isn’t the only way to reach potential customers and get your foot in the door? Most of you are already using platforms like Linkedin to find leads. Some of you even know about the “look back” and are actively engaging leads with soft social touches, namely profile visits and invites. Many of you are doing this manually yourself or hiring interns, possibly even sales development re

Using Boolean Search on LinkedIn

Here are some ways to use Boolean logic and construct your searches: Quoted searches : For an exact phrase, enclose the phrase in quotation marks. For example, type “product manager”. You can also use quotation marks if you want to find someone with a multi-word title. LinkedIn search only supports standard, straight quotation marks (“). Other software or websites may use special symbols that our system does not recognize. Curly quotation marks (“), also known as smart quotes or typographer’s quotes, aren’t supported. In order to optimize overall site performance, stop words such as “by”, “in”, “with”, etc. aren’t used. NOT searches : Type the word NOT (capital letters) immediately before a search term to exclude it from your search results. This typically limits your search results. For example, “programmer NOT manager”. OR searches : Type the word OR (capital letters) to see results that include one or more items in a list. This typically broadens your search results. For exam

24 KEY CHARACTERISTICS YOUR FACEBOOK AD IMAGES SHOULD HAVE

When it comes to the creative aspect of your Facebook ad images, it is important to note that it does not necessarily need to be all about the offer. Make sure your creative reflects the marketing message that is in your copy. Visuals such as images and videos are what grab our attention while swiping and scrolling through our News Feed. Reaching people on Facebook means being able to communicate visually, and to do so quickly. Facebook favors visual content over written content because time has proven that visuals are what users want to see. Plus, visuals are more easily remembered, and they are far more likely to be shared. Ads grab your attention with bright, complementary colors and an artfully eye-catching arrangement of your products. Moreover, your ads and images must be relevant to the audience viewing them. If your ads do not resonate with your audience, there is little chance they will take a 2nd look at your ad, let alone engage with it. Irrelevant ads are a complete

HOW TO LAUNCH YOUR FIRST EMAIL MARKETING CAMPAIGN?

Email is not going anywhere. There are 3.8 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What is more, this communication channel is supremely popular: People check their emails multiple times a day, and when you are trying to market your company, you can get your name into thousands of inboxes just by launching an email marketing campaign. Email marketing works 40 times better at getting customers than Facebook and Twitter, and compared to social media it offers 17% higher conversion. The secret to success is making every single email count. Email not only converts better than the most popular social media platforms but also people spend up to 17% more when they make a purchase. The cost? Email marketing is also super-affordable, which makes it great for small businesses. And this means that, even if a campaign bombs, the marketer is not in trouble. In comparison, given their high spend, failed advertising campaigns using direct mail,